We designed a personality test that helped Android users find the perfect home screen for them.

On launch day alone, the test was up-voted to the front page of Reddit and drove nearly 900,000 downloads.

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People simply tapped their favorite donuts, designs, and unicorn balloons.

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Once they finished, test-takers received a custom home screen setup to their taste, and they could preview it right on their phone.

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Then, to showcase the fun of customization at SXSW, we built the myAndroid Truck:

An interactive truck with over 70,000 LEDS, powered by 12 miles of wiring, and a control panel that let people customize it in real time.

CD: Ray Del Savio

Art Director: Katie Willis

Copywriter: Ryan Snyder

Designer: Nate Moore