We partnered with Uber to deliver real Italian grandmas in tiny homes to cook for Chicago on Sausage Sunday.

Here are the individual portrait videos.

Here are some moments from the activation in Chicago.

And we turned a GoPro into a Hug Cam.

Awards:

Cannes Lions - Bronze (Mobile)

Cannes Lions - Shortlist (Promos and Activations)

One Show - Silver (Branded Entertainment)

Young Guns - Silver (Creative Promotions)

 

Press:

Mashable

The Daily Meal

The Drum

AdForum

AdWeek

AgencySpy

Ad Age

 

Creative Director: Scott Bell

Art Directors: Katie Willis, Kevin Weir

Copywriters: Ryan Snyder, Chris Colliton

Nonnas: Gina, Lidia, Antonia