We partnered with Uber to deliver real Italian grandmas in tiny homes to cook for Chicagoans on Sausage Sunday.

Here are the individual portrait videos.

Here are some moments from the activation in Chicago.

And we turned a GoPro into a Hug Cam.

Awards:

Cannes Lions - Bronze (Mobile)

Cannes Lions - Shortlist (Promos and Activations)

One Show - Silver (Branded Entertainment)

Young Guns - Silver (Creative Promotions)

 

Press:

Mashable

The Daily Meal

The Drum

AdForum

AdWeek

AgencySpy

Ad Age

 

Art Directors: Katie WillisKevin Weir

Copywriters: Chris Colliton, me

Creative Director: Scott Bell

Nonnas: Gina, Lidia, Antonia