To showcase the fun of customization with Google’s Android OS to SXSW, we built the myAndroid Truck:

An interactive truck with over 70,000 LEDS, powered by 12 miles of wiring, and a control panel that let people customize it in real time.

YG_Katie-Willis-Ryan-Snyder_myAndroid_04.gif
Truck-1.jpg
LED-1.jpg
LED-4.jpg
Controller-2.jpg

CD: Ray Del Savio

Art Director: Katie Willis

Copywriter: Me

Designer: Nate Moore

Creative Technologist: Phil Pastore