No matter what you do or who you are, you're only as tough as your boots. 



Are you too tough for Red Wing Boots? Probably not.

Test your toughness with the Red Wing High Striker game. 



Leather tags come with every pair.



You could wear Red Wing boots forever, but you'll probably take them off sometimes.

This toolkit helps you stay (somewhat) tough without your boots.



An extension of the campaign results in the creation of Sad Bunyan.

His boots aren't tough, so he's not tough. And that makes him sad.



Red Wing will bring Sad Bunyan to life on social media.



More memes at


Art Director: Brittain McNeel