We partnered with Uber to deliver real Italian grandmas in tiny homes to cook for Chicagoans on Sausage Sunday.
Here are the individual portrait videos.
Here are some moments from the activation in Chicago.
And we turned a GoPro into a Hug Cam.
Cannes Lions - Bronze (Mobile)
Cannes Lions - Shortlist (Promos and Activations)
One Show - Silver (Branded Entertainment)
Young Guns - Silver (Creative Promotions)
Creative Director: Scott Bell
Copywriters: Chris Colliton, me
Nonnas: Gina, Lidia, Antonia